Colleen is a...
highly creative and multi-talented integrated marketing professional with solid training and education in public relations, multimedia marketing and design. She has exceptional collaborative and interpersonal skills and excels within deadline-driven environments.
Marketing Prowess: Strong ability to strategize, plan, develop, and execute campaigns via customer segmentation based on finely-tuned market research and analytical skills. Experienced in translating subject matter into imaginative content and designs for a wide range of promotional materials.
Customer Service: Friendly, upbeat, and engaging with proven strengths in communication and rapport building. Successfully provide customer service to a diverse client base, demonstrating patience and professionalism to generate strong rates of satisfaction and retention.
Technical Skills: Tech savvy with proficiency in key marketing strategies and technologies, including Microsoft Office, Wordpress, Adobe Creative Suite, SugarCRM, HTML, and CSS. Able to quickly learn and utilize new software applications.
Areas of Expertise
* Engaging Written Content * Social Media Marketing * Public Relations * Account Management * Event Planning and Management
LSA Family Health Service, June 2019 - Present
Director, Center for Social Media/Visiting Lecturer, Communication
Marist College, August 2018 - May 2019
Trailblazer for the Center for Social Media, a Center of Excellence housed within the School of Communication and the Arts and visiting lecturer of communication-based classes. Manage and run the Center for Social Media, which focuses on providing enterprise-level tools to students and faculty to integrate into curriculum and teach students the practical skills needed in today’s digital society. Instruct classes a semester ranging from Communication Theory to Digital Toolbox, instructing students on how to use digital software for project-based initiatives.
Interim Assistant Dean, School of Communication and the Arts
Marist College, May 2017 - July 2018
Passionate education advocate successful in driving successful student, faculty, staff, and community-based initiatives. Assist in the administration of the College’s largest School, containing five departments, 50+full-time faculty and staff, and 1000+ students. Launch, direct, and provide oversight for special initiatives/projects for the School, while streamlining operations through consistent and effective oversight of the School's advising center, acting as the liaison for the internal and external marketing of the School, including website updates, instituted a new internal newsletter, and Foxtalk Magazine.
Integrated Marketing & Communications Specialist
Marist College, July 2016 - May 2017
Increase brand awareness, promote loyalty, and catalyze retention by collaborating with entrepreneurs, start-up companies, and the College to build and grow marketing and communication plans. Responsibilities include managing projects for internal and external development, promote initiatives through public relations and digital media, posting on social media platforms, writing press releases, blogs, web copy, and engaging headlines. Create and implement print and digital marketing materials using Photoshop, InDesign, and Illustrator. Coordinate all media engagements by planning and supporting client and College presentations, meetings, and events.
Marist College, January 2016 - 2018
Develop the leaders of tomorrow by teaching classes on Social Media Strategies & Tactics, Reputation and Relationship Management and Career Planning and Decision Making to all levels of college students. Build course syllabus, assignments, and presentation for instruction in classroom and in digital settings.
Integrated Marketing & Communication Fellow
Marist College, September 2012 - June 2016
Created written content and maintained internet presence for internal and external clients with duties that included planning customer meetings, sales support, advertising and public relations initiatives, direct mail/marketing videos, and other communication strategies. Researched, designed and created web copy and graphics for print and web as well as marketing materials used for presentations to clients.
Masters of Business Administration, 2016 | Marist College, Poughkeepsie, NY
Masters of Arts in Integrated Marketing Communication, 2014 | Marist College, Poughkeepsie, NY
Bachelors of Arts in Communication, 2012 | Marist College, Poughkeepsie, NY
Video Production Transitions | Collaborative Institutional Training Initiative Certified | Skillcrush 101 – HTML and CSS | Inbound Marketing Certification | Email Marketing Certification | Business Incubation Management Certification | Google Analytics
Salesforce Social Studio | Salesforce Command Center | Content Management systems: WordPress, Wix, Liferay | Adobe Creative Suite with a specialty in: Photoshop, InDesign, and Premier | SugarCRM | Asana Project Management | HTML | CSS